Imagine this: It's a beautiful Sunday, you're on a day trip on the same beach where you met the love of your life. As the sun starts to set, he drops down on one knee, pulls out the most beautiful diamond you've ever seen, and says those four magic words: Will you marry me? You say yes, of course, and share a teary-eyed embrace -- then on Monday after arriving at work, you inform your company about your engagement...so that you can get up to $20,000 to put toward your dream wedding.
Sound too good to be true? At most companies it is, but not for couples who get engaged while one of them works for a startup called Boxed.com! This innovative bulk buying retailer is changing the game in more ways than one. Their business is vey cool -- a Costco-like warehouse retailer that doesn't require a membership, and doesn't have brick and mortar locations -- but their business model is far from the only way they are showing their innovative chops. CEO Chieh Huang says that by funding his employees' weddings, he hopes they can save money for more of what counts, like having kids, putting a down payment on a house, and saving for retirement. Amazing! But believe it or not, that's not even the craziest part.
Ready for this? So you had an amazing wedding, all funded by the company you work for, and now you're ready for the next step. As the saying goes, First comes love, then comes marriage...then comes the baby in the baby carriage. But as everyone knows, babies are expensive to raise. Probably the most expensive thing ever, especially when it's time to go off to college. And with tuition costs always rising beyond the rate of inflation, couples with kids will have to pay even more in 18 years than they do today. But for employees of Boxed, Huang promises to pay the college tuition for his employees' kids -- with no upper limit!
We wonder if the trend will catch on with other companies? Talent is arguably the most important aspect of a successful business, and the hardest to find. So when other companies see their industry's best flocking to the company that offers a free wedding, they might just follow suit!